Bobby Borg, author of Music Marketing for the DIY Musician from Hal Leonard, sat down with Yannick Ilunga from The Jazz Spotlight for another great discussion about the business side of music!


Onstage and Backstage


About the Book Music Marketing for the DIY Musician is a book written by Bobby Borg. Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing.

Music Marketing for the DIY Musician   Amazon    BarnesandNoble    IndieBound

Bobby Borg is a former Major label, independent, and DIY recording/touring artist with over 25 years experience.  A graduate of Berklee College of Music with a BA in Professional Music, and UCLA Extension with a certificate in Marketing Management and Project Management, he serves as a music business educator at Musician's Institute in Hollywood and at the University of Los Angeles in California, and he also arranges educational programs with institutions overseas.  As a music business and A&R consultant to managers, labels, and supervisors, Borg is also a prominent guest speaker at music industry events and a regular contributor to international music business publications.

About this Podcast A performing arts podcast, Onstage and Backstage features authors who write about theatre, music, film, or television with guests of their choice. This podcast is brought to you by Hal Leonard Performing Arts Publishing Group. All books can be found at, Amazon, B&N, and independent bookstores.

About The Jazz Spotlight The Jazz Spotlight brings you a blog that covers different aspects of jazz and the music industry, listings of the world's top jazz clubs and festivals, tools and resources for musicians and people in the music business, and the Jazz Spotlight Podcast.

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Hal Leonard Performing Arts Publishing Group is the trade book division of Hal Leonard Corporation. We have the largest collection of books and DVDs for aspiring and professional musicians, producers, engineers, directors, actors of stage and screen, and discerning fans of pop culture, cinema, television, Broadway, jazz, blues, hip hop, rock 'n' roll, and more! Visit our imprint websites below:

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Direct download: 56_TJS_056__Music_Marketing_for_the_DIY_Musician_with_Bobby_Borg.mp3
Category:general -- posted at: 12:45pm EDT

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