Bobby Borg, author of Music Marketing for the DIY Musician from Hal Leonard, sat down with Yannick Ilunga from The Jazz Spotlight for another great discussion about the business side of music!

 

Onstage and Backstage

 

About the Book Music Marketing for the DIY Musician is a book written by Bobby Borg. Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing.

Music Marketing for the DIY Musician

Halleonardbooks.com   Amazon    BarnesandNoble    IndieBound

Bobby Borg is a former Major label, independent, and DIY recording/touring artist with over 25 years experience.  A graduate of Berklee College of Music with a BA in Professional Music, and UCLA Extension with a certificate in Marketing Management and Project Management, he serves as a music business educator at Musician's Institute in Hollywood and at the University of Los Angeles in California, and he also arranges educational programs with institutions overseas.  As a music business and A&R consultant to managers, labels, and supervisors, Borg is also a prominent guest speaker at music industry events and a regular contributor to international music business publications.

About this Podcast A performing arts podcast, Onstage and Backstage features authors who write about theatre, music, film, or television with guests of their choice. This podcast is brought to you by Hal Leonard Performing Arts Publishing Group. All books can be found at halleonardbooks.com, Amazon, B&N, and independent bookstores.

About The Jazz Spotlight The Jazz Spotlight brings you a blog that covers different aspects of jazz and the music industry, listings of the world's top jazz clubs and festivals, tools and resources for musicians and people in the music business, and the Jazz Spotlight Podcast.

iTunes   RSS   Libsyn   Blog  Email

 

Website   E-Newsletter   Facebook   Twitter   YouTube   MusicPro Guides

 

Hal Leonard Performing Arts Publishing Group is the trade book division of Hal Leonard Corporation. We have the largest collection of books and DVDs for aspiring and professional musicians, producers, engineers, directors, actors of stage and screen, and discerning fans of pop culture, cinema, television, Broadway, jazz, blues, hip hop, rock 'n' roll, and more! Visit our imprint websites below:

Limelight   Amadeus   Applause   Backbeat   HLB

Direct download: 56_TJS_056__Music_Marketing_for_the_DIY_Musician_with_Bobby_Borg.mp3
Category:general -- posted at: 12:45pm EDT
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Dave Thompson was a guest on BBC Radio Suffolk. Listen to the discussion on Dave's new book, Robert Plant: The Voice That Sailed the Zeppelin!

Onstage and Backstage

 

 

About the Book
Robert Plant: The Voice That Sailed the Zeppelin follows the iconic singer through his heights of fame with classic rock giant Led Zeppelin, his second life as a multimillion-selling solo artist, and his more idiosyncratic pursuits. A wealth of former associates lend their voices and recollections to an account that steps far beyond the tried and tested tales of Zeppelin's life and times.

Halleonardbooks.com   Amazon      BarnesandNoble    IndieBound

Dave Thompson (Newark, DE) is the author of over 100 books on rock and pop culture, including Roger Waters: The Man Behind the Wall and Hearts of Darkness: James Taylor, Jackson Browne, Cat Stevens, and the Unlikely Rise of the Singer-Songwriter, both from Backbeat Books. His writing has appeared in Rolling Stone, Spin, Goldmine, MOJO, Melody Maker, and other outlets.

BBC Radio Suffolk Visit their website for more information

About this Podcast
A performing arts podcast, Onstage and Backstage features authors who write about theatre, music, film, or television with guests of their choice. This podcast is brought to you by Hal Leonard Performing Arts Publishing Group. All books can be found at halleonardbooks.com, Amazon, B&N, and independent bookstores.

iTunes   RSS   Libsyn   Blog  Email

 

Backbeat Books is one of five imprints of the book publisher Hal Leonard Performing Arts Publishing Group. It offers publications for performers and fans passionate about music, including: discographies, band bios and memoirs, and books on music equipment, instruction, recording, and more. Visit backbeatbooks.com.

Website   E-Newsletter   Facebook   Twitter   YouTube   MusicPro Guides

 

Hal Leonard Performing Arts Publishing Group is the trade book division of Hal Leonard Corporation. We have the largest collection of books and DVDs for aspiring and professional musicians, producers, engineers, directors, actors of stage and screen, and discerning fans of pop culture, cinema, television, Broadway, jazz, blues, hip hop, rock 'n' roll, and more! Visit our imprint websites below:

Limelight   Amadeus   Applause   Backbeat   HLB

Direct download: Dave_Thompsons_BBC_Suffolk.mp3
Category:Music Fans -- posted at: 3:24pm EDT
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Pat Francis chats with Lisa S. Johnson about 108 Rock Star Guitars on Rock Solid. This episode is reposted on Onstage and Backstage podcast with permission of Rock Solid.

Onstage and Backstage

 

About the Book
108 Rock Star Guitars (Hal Leonard Books): Armed with a macro lens, an incredible eye for detail, and a truly groundbreaking vision, Lisa Johnson's guitar art is taking the world of fine art photography on a rock-and-roll ride. A compilation of Johnson's stunningly personal and intimate portraits, 108 Rock Star Guitarsfeatures the guitars of rock-and-roll luminaries, including Les Paul, Eric Clapton, Jimmy Page, Nancy Wilson, Bonnie Raitt, Chrissie Hynde, and many others.

Halleonardbooks.com   Amazon    BarnesandNoble   IndieBound

Rock Solid: Rock 'n' roll all night ... and party once a week! Hosted by Comedian Pat Francis, Rock Solid is the comedy/music podcast that brings you music "both new and classic," plus lots of laughs and musical guests. Joining the fun are producer Kyle Dodson and Pat's hilarious rotating co-hosts: April Richardson, Mike Siegel, Christy Stratton and Murray Valeriano. Visit their website.

 

About this Podcast
A performing arts podcast, Onstage and Backstage features authors who write about theatre, music, film, or television with guests of their choice. This podcast is brought to you by Hal Leonard Performing Arts Publishing Group. All books can be found at halleonardbooks.com, Amazon, B&N, and independent bookstores.

iTunes   RSS   Libsyn   Blog  Email

 

Hal Leonard Books is one of five imprints of the book publisher Hal Leonard Performing Arts Publishing Group. Hal Leonard Books publishes books, DVDs, and books with DVDs on the music business, audio technology, instrument history, and more.  

Website   E-Newsletter   Facebook   Twitter   YouTube   MusicPro Guides

 

Hal Leonard Performing Arts Publishing Group is the trade book division of Hal Leonard Corporation. We have the largest collection of books and DVDs for aspiring and professional musicians, producers, engineers, directors, actors of stage and screen, and discerning fans of pop culture, cinema, television, Broadway, jazz, blues, hip hop, rock 'n' roll, and more! Visit our imprint websites below:

Limelight   Amadeus   Applause   Backbeat   HLB

 

Direct download: 108podcast.mp3
Category:Music Fans -- posted at: 1:13pm EDT
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